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Teacher recruitment: The marketing mix

I don’t think business studies is on the government’s current ‘subjects we like‘ hit parade. It’s certainly not in the Ebacc, however at last night’s SSAT event, Matt Hood, of Heysham High reminded us why it matters when it comes to one of the DfE’s biggest upcoming headaches: teacher recruitment. Inspired by Matt – and as the proud …

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Could the recruitment crisis prompt action on the workload crisis?

Writing my piece for Friday’s Schools Week got me thinking about the strange possibility that by some perverse means, the upcoming recruitment crisis might in some cases contribute to addressing the current workload crisis. I know it sounds strange and is possibly a ridiculously optimistic interpretation, but bear with me. Our “Why Teach?” report showed …

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Birds of a feather cluster together: The “Why Teach?” teacher types

One of the most exciting things about the “Why Teach?” project that we are publishing today in association with Pearson, is the sheer breadth and depth of the data collected. With over 1,000 respondents answering almost 100 questions on their motivations for teaching, it’s one of the most comprehensive and contemporary sources of information on teachers …

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